You are confronted daily with complex choices that have a significant impact on your organization. Often, these choices arise from problems that feel familiar but seem difficult to solve. You may have already tried various approaches without achieving the liberating result you were hoping for.

Transforming mission and values into behavior

The mission, vision, and values of your company are crystal clear to you, but they are not always reflected in the behavior of employees. Despite efforts like team-building and sessions, the behavior lags behind. How can you ensure that everyone is truly moving in the same direction?

Price pressure and differentiation

Selling your product or service feels increasingly difficult. Price pressure is rising, and customers seem to choose based on cost rather than value. How can you stand out in a market where everyone promises competence and quality?

Attracting / retaining the right customers

Some business leaders struggle with too many customers, while others struggle with the wrong ones. An awareness starts to emerge: who are we actually working for? How can we work with less frustration and more results towards a future with customers who truly fit us?

Employees who are not fully on board

How do you find people who are not only competent but also fit with your organization? Many business leaders feel frustrated when employees do not show the same level of commitment or proactivity. How do you measure not only competencies but also the ‘fit’ of potential employees during selection and recruitment?

Bedrijfsleiders beseffen dat ze deze uitdagingen niet alleen kunnen oplossen. De tijd dat je alles zelf kon dragen, keuzes kon maken en je bedrijf eigenhandig vooruit kon helpen, is voorbij. Het is belangrijk om jouw organisatie mee te krijgen in de keuzes die je maakt.

Ervaar het zelf

What you will learn at this event

During this event, business leaders will share how they made bold choices to take their business to the next level. Choices that weren’t obvious but led to growth, better customers, a stronger team, and more differentiation.

Get inspired by authentic stories and practical insights, and take away concrete tools to help your business grow further.

Experience it yourself

Business leaders speaking

These entrepreneurs experienced the importance of discovering their business DNA. Discover their experiences.

Ellen De Vleeschouwer

“The DNA discovery at Waldon not only unlocked our organizational identity but also gave us more insight into our unique strengths and competencies.”

Tim Mahy

“The DNA discovery helped us develop a shared vision that is embraced by the entire team. This vision now forms the foundation for our strategic decisions.”

Jo Roseleth

“The DNA process has helped us make decisions that support the growth strategy.”

Who are we?

Our team consists of experienced go-getters who are capable of connecting people. As the driving force, we are the flexible guide for the entrepreneurial leader, seeking growth and progress.

We are like-minded souls. Just like our clients, we are leaders in beautiful, healthy organizations. At the same time, we are just as quirky, adventurous, and driven as our clients.

With a passion for entrepreneurship, we have an unwavering belief in thinking and acting with authenticity. Our clients are incomparable, unimitable, and unstoppable. Just like us!

About us

Don’t miss this opportunity

There are only a limited number of spots available. Reserve your spot now

Practical Information

Thursday, May 15, 2025
Unique top location (to be announced) in the Antwerp region
The culinary aspect will be integrated throughout the program
The cost is €150 per person
You can bring one like-minded person
You will know in advance who will be attending

Experience it yourself

The event will take place on May 15, 2025.
The cost is €150 (excluding VAT), including +1.